Citrus — Built for UK Accountancy Practices

Stop losing prospects in the gap between enquiry and engagement letter.

Citrus catches every enquiry, automates the onboarding paperwork, chases tax deadlines, and grows your recurring fee base — so your practice books more clients without your team buried in admin.

// THE HARD TRUTH
12days to engagement
The average UK accountancy firm takes 12 days to get a new client from enquiry to signed engagement letter. The fastest firms do it in 48 hours — and win the clients everyone else loses.
SOURCE / UK ACCOUNTANCY PRACTICE BENCHMARKING
Built for UK accountancy practices // UK GDPR & AML compliant // Setup in 14 days // No long-term contracts
£4,800
Average annual fees from a single retained limited company client.
68%
Of accountancy enquiries book with whoever responds in under 4 hours.
30 days
Average time wasted chasing tax deadline information from clients each year.

Your technical work is excellent. The business side is leaking clients.

Every accountancy practice we audit loses fees in the same three places. Not because of bad accountancy — because the spaces around the technical work (enquiries, onboarding, deadlines) aren't systemised.

01
// SLOW ENQUIRY RESPONSE

The enquiry came in Friday evening. Nothing happened until Tuesday.

You're with clients, on calls, or in deep work on a complex return. By Monday morning the enquiry is buried in your inbox. Meanwhile the prospect has already had a Zoom call booked with the firm that replied in 30 minutes — and they're signing the engagement letter Tuesday lunchtime.

// ANNUAL COST
~£35,000
02
// ONBOARDING DRAG

From "yes" to engagement letter takes two weeks.

The prospect said yes. Then came the AML checks, the engagement letter, the 64-8, the GoCardless setup, the request for prior year accounts. Each step is a manual email. Half of them get ignored. Some prospects ghost mid-process — and you've already invested unpaid hours.

// UNPAID HOURS PER CLIENT
3-6 hrs
03
// DEADLINE CHASING

January is hell. December was hell. October was hell.

Every deadline cycle you spend weeks chasing client records, signed accounts, and HMRC authorisation. Some clients send everything in late November. Others vanish until 28 January. The chasing isn't billable — it's just the cost of doing the work.

// WEEKS LOST PER YEAR
4-6 weeks
/ 30 MIN AUDIT / NO PITCH

See exactly where your practice is leaking fees.

We'll audit your enquiry response times, your onboarding process, and your deadline chasing — and show you exactly what they're costing. Straight talk only.

Book Free Audit →
// 30 MIN // NO OBLIGATION // PHONE OR ZOOM
SOLUTION / 03 SYSTEMS

We plug the leaks. Quietly. Professionally.

Citrus is a done-for-you growth system built for UK accountancy practices. We install it, run it, and refine it — so you stay focused on the technical work while we handle the enquiry-to-engagement and client communication side.

// SYSTEM.01

Respond to every enquiry first

Missed-call text-back within 60 seconds. Web chat for prospects browsing your services page. Every Google, LinkedIn, Facebook, and referral enquiry in one inbox — so you reply within hours, not days, and win the prospects everyone else loses to slow follow-up.

// SYSTEM.02

Automate the onboarding paperwork

From "yes" to signed engagement letter in 48 hours. Automated AML checks, e-signed engagement letters, 64-8 authorisation, GoCardless direct debit setup, and prior-year accounts request. The prospect signs on their phone — you stay focused on the work.

// SYSTEM.03

Chase deadlines on autopilot

Every client tagged to their deadline cycle — Self Assessment, Corporation Tax, Confirmation Statement, VAT returns. Friendly, escalating reminders go out automatically for records, signatures, and approvals. January stops being hell.

WHAT'S INCLUDED / 12 TOOLS

Everything you need, in one place.

Citrus runs on enterprise-grade software that would take weeks to set up and months to master on your own. We handle the build, run it for you, and keep it working — so all you do is enjoy the results.

Unified Inbox

SMS, email, web chat, Facebook, Instagram, Google, and WhatsApp — every message in one place.

Smart CRM

Every customer, lead, and job tracked automatically — no spreadsheets, no sticky notes.

Pipeline Tracking

See every enquiry move from first call to paid invoice at a glance.

Online Booking

Customers book themselves 24/7 around your availability — no back-and-forth texts.

Quotes & Invoices

Send branded quotes and invoices from your phone in under two minutes.

Online Payments

Take card payments, deposits on big jobs, and recurring billing — straight to your account.

Automated Follow-Ups

Email and text sequences that nurture every lead until they book — even while you sleep.

Review Automation

Auto-collect Google, Trustpilot, and industry reviews after every customer — without lifting a finger.

Marketing Campaigns

Email and SMS broadcasts to your whole customer list with a few taps.

AI Tools

Smart chatbots, auto-replies, and AI-powered customer support trained on your business.

Reporting Dashboards

Real-time numbers on leads, jobs, revenue, and reviews — no more guessing.

Mobile App

Run your entire business from your phone — reply to customers, send quotes, see your dashboard.

PRICING / 03 PLANS

Three plans. One job: more bookings.

Pick the plan that fits your business — from one-man band to multi-van operation. All plans are rolling monthly with no long-term contracts.

// THE BASICS
Orange
£199 /mo
+ £199 ONE-OFF SETUP · CANCEL ANYTIME
  • Missed a call? We text the prospect back within 60 seconds so they don't ring the next firm
  • One simple inbox for every enquiry channel — email, web chat, LinkedIn, Facebook, Google in one place
  • Automatic meeting reminders by SMS and email — cut your no-show rate significantly
  • Automatic Google review requests sent to every client at the right moment — your reputation grows on autopilot
  • Monthly report showing enquiries received, response times, meetings booked, and reviews collected
  • Email and chat support whenever you need a hand
Get Orange
// THE FULL OPERATION
Lime
£699 /mo
+ £399 ONE-OFF SETUP · CANCEL ANYTIME
  • Everything in Lemon
  • A proper multi-page website designed and built for you — branded, fast, mobile-friendly, with all your services, team, fees, and contact details
  • A smart AI assistant on your website that answers prospect questions about your services and fees 24/7, and books discovery calls while you sleep
  • A client referral programme — your best clients get rewarded automatically for sending other business owners your way
  • After-hours auto-responder that catches every evening and weekend enquiry and books them in for the morning
  • We run your Google Ads for you so you show up when local businesses search "accountant near me", "Self Assessment help", or specific services (ad spend separate)
  • We run your LinkedIn and Facebook Ads for you — particularly powerful for niche specialisms like contractors, e-commerce, or property (ad spend separate)
  • Automated video testimonial collection from your happiest clients
  • A dedicated account manager — one person who knows your firm and replies the same day
  • Quarterly business review with a clear 90-day growth plan
  • All your text and email sending costs included (fair use)
Get Lime

// ALL PLANS LIVE IN 10 DAYS · 30-DAY ROLLING · NO LONG-TERM CONTRACT

EXTRAS / OPTIONAL

Add what you need. Skip what you don't.

Bolt on extras to any plan. Pay only for what you use, cancel anytime.

Full website design
A proper multi-page site for your firm — branded, fast, mobile-friendly
£1,497 once
Landing page build
A simple one-page site that captures leads
£497 once
Google Ads management
We run your Google Ads — ad spend separate
£497 /mo
Facebook & Instagram Ads
We run your social ads — ad spend separate
£497 /mo
Social media content
12 branded posts a month — tax updates, business tips, deadline reminders
£347 /mo
Service landing page
Dedicated page for Self Assessment, Limited Company, VAT, Payroll, Bookkeeping
£297 once
AI chatbot for website
Answers prospect questions about services and fees 24/7
£147 /mo
After-hours text responder
Catches evening and weekend enquiries automatically
£97 /mo
Client referral programme
Reward your best clients for sending other business owners
£247 /mo
Video testimonial collection
Clients send quick video clips after a great service experience
£297 + £97 /mo
WhatsApp Business setup
Two-way client messaging in your main inbox
£197 + £97 /mo
AI voice receptionist
AI answers overflow calls and books discovery meetings 24/7
£397 /mo
/ STOP LOSING FEES

Every week you wait is another batch of prospects signing elsewhere.

Most firms recoup their first 60 days of Citrus fees from one or two recovered enquiries. Let's work out what yours could bring in.

Book Free Audit →
// 30 MIN // NO OBLIGATION // PHONE OR ZOOM
PROCESS / 04 STEPS

From audit to autopilot in under 10 days.

No long onboarding. No marathon meetings. We get it live fast so you see the results.

STEP.01

Free audit

30-minute call. We map where you're losing prospects and fees, and which plan fits. No pitch, no pressure.

STEP.02

Setup

We build everything, integrate your phone, calendar, and contacts. You approve before anything goes live.

STEP.03

Go live

Within 10 days, every missed call, web enquiry, and quote follow-up is being handled automatically — under your brand.

STEP.04

Grow

Monthly reporting, optimisation, and strategy. We refine as the data comes in. You stay on the tools.

FAQ / STRAIGHT ANSWERS

What practice owners actually ask us.

Will this replace my admin team?+
No. Citrus makes your admin team more effective, not redundant. Our systems handle the moments your team can't — missed calls, after-hours enquiries, onboarding paperwork, deadline chasing — so they can focus on client work and the value-added side of the practice.
Is this UK GDPR and AML compliant?+
Yes. Every campaign and onboarding workflow we build follows UK GDPR rules. The onboarding flow includes proper AML/KYC checks aligned with the Money Laundering Regulations 2017 — ID verification, source of funds, and risk assessment all captured digitally with audit trail.
What if I already use Xero, QuickBooks, FreeAgent, or Iris?+
Citrus runs alongside Xero, QuickBooks, FreeAgent, Iris, Sage, TaxCalc, BTCSoftware, and most major UK accounting and practice management software. We handle the client communication, onboarding, and deadline chasing side; your accounting software keeps doing the books, returns, and filings. The two complement each other.
How does the automated onboarding work?+
When a prospect agrees to engage, the system fires a sequence: engagement letter (e-signed), AML/KYC checks (ID upload + verification), 64-8 authorisation request, GoCardless direct debit setup, and prior-year accounts request. Each step triggers automatically as the previous one completes. Most firms cut their onboarding time from 12 days to under 48 hours.
Am I locked into a contract?+
No. All plans — Orange, Lemon, and Lime — are rolling monthly. Cancel any time with 30 days' notice. We earn your business every month, not on day one.
How does deadline chasing work in practice?+
Each client is tagged to their relevant deadlines — Self Assessment, Corporation Tax, VAT quarters, Confirmation Statement, P11D, payroll. Friendly reminders go out at sensible intervals (90 days, 60 days, 30 days, 14 days, 7 days, deadline week). Tone escalates politely as the deadline approaches. Most firms recover 4-6 weeks of January chasing time.
Does this work for sole practitioners, partnerships, and larger firms?+
Yes — Citrus is built for any UK accountancy practice: sole practitioners, partnerships, and multi-partner firms. The system adapts to your service mix (compliance vs advisory), client mix (sole traders, limited companies, partnerships), and team size.
Is it really worth £399/month?+
A single new limited company client typically covers a full year of Lemon. With average annual fees per LTD client at £4,800+, most firms recoup their Citrus fees from one or two recovered enquiries within the first month. The deadline chasing time savings alone often pay for the plan.
BOOKING / FREE AUDIT

Pick a slot that works for you.

Choose any open time below. Instant confirmation, calendar invite, and call link sent straight to your phone.

// 30 MIN / NO PITCH

A straight 30-minute conversation. No fluff.

01
Where you're losing fees. We'll work out exactly how many enquiries, onboarding drop-offs, and deadline-chasing hours are costing your firm right now.
02
What's already working. We don't touch what's working. We just plug what's leaking.
03
If Citrus is the right fit. And if so, which plan — Orange, Lemon, or Lime — makes sense for where you're at.
// HAVE READY
  • Rough number of monthly enquiries
  • Your website or Google listing
  • What's frustrating you most right now
// NOT A SALES CALL
  • No hard pitch
  • No 60-minute slide deck
  • No waste of your time