Citrus — The System That Runs The Office Side Of Your Business

Stop losing customers to whoever responds first.

Citrus is the system that catches every enquiry, fills your calendar, and gets you paid faster — so you book more customers without doing more admin.

// THE HARD TRUTH
5Minutes
If you don't respond within 5 minutes, the customer has already moved to the next business on Google. The first to respond wins 78% of the time.
SOURCE / HARVARD BUSINESS REVIEW
Built for UK service businesses // Setup in 10 days // No long-term contracts // Works with your existing tools
£37k
Lost every year from missed calls and slow follow-up.
78%
Of customers book the first business to respond to them.
47 days
How long the average invoice sits unpaid without chasing.

You're working harder than ever, but losing money in the office.

Every UK service business we audit is losing money in the same three places. Not because the team isn't working hard — because the admin side hasn't caught up to how customers actually behave.

01
// LOST LEADS

The phone rings. Nobody picks up in time.

Your team is with a customer, on another call, or it's lunch. The caller doesn't leave a voicemail. They just dial the next business on Google. By the time anyone checks, that enquiry is gone — and you never knew it came in.

// ANNUAL COST
~£37,000
02
// SLOW FOLLOW-UP

Quotes pile up. Customers go cold.

You write quotes at 9pm after a long day. Half don't get sent. Customers who waited three days for a price already booked someone else. Old customers who'd happily come back never hear from you.

// HOURS LOST WEEKLY
10–15 hrs
03
// CASH FLOW

Invoices sit unpaid for six weeks.

You finish the work, send the invoice, and wait. And wait. Chasing payments by text steals time you should be spending on new customers. Reviews don't get collected. Reputation doesn't grow.

// AVG DAYS TO PAY
47 days
/ 30 MIN AUDIT / NO PITCH

See exactly where your business is leaking money.

We audit your missed calls, response times, and customer database — and show you exactly what they're costing. Straight talk only.

Book Free Audit →
// 30 MIN // NO OBLIGATION // PHONE OR ZOOM
SOLUTION / 03 SYSTEMS

We plug the leaks. No tech headaches.

Citrus is a done-for-you system built for UK service businesses. We install it, set it up, and run it. You keep doing what you're good at — we handle the office side.

// SYSTEM.01

Catch every enquiry

Missed calls get an instant text back. Web chat catches evening enquiries. Every Facebook, WhatsApp, and Google message lands in one inbox so nothing slips.

// SYSTEM.02

Book and follow up faster

Online booking, branded quote templates, automated follow-up for enquiries that go cold. No more evening admin sessions. No more leads slipping through.

// SYSTEM.03

Get paid faster, grow your reputation

Automated invoice chasing, online payments, deposit collection on big jobs, and automatic review requests after every customer. Cash flow up. Stars up.

WHAT'S INCLUDED / 12 TOOLS

Everything you need, in one place.

Citrus runs on enterprise-grade software that would take weeks to set up and months to master on your own. We handle the build, run it for you, and keep it working — so all you do is enjoy the results.

Unified Inbox

SMS, email, web chat, Facebook, Instagram, Google, and WhatsApp — every message in one place.

Smart CRM

Every customer, lead, and job tracked automatically — no spreadsheets, no sticky notes.

Pipeline Tracking

See every enquiry move from first call to paid invoice at a glance.

Online Booking

Customers book themselves 24/7 around your availability — no back-and-forth texts.

Quotes & Invoices

Send branded quotes and invoices from your phone in under two minutes.

Online Payments

Take card payments, deposits on big jobs, and recurring billing — straight to your account.

Automated Follow-Ups

Email and text sequences that nurture every lead until they book — even while you sleep.

Review Automation

Auto-collect Google, Trustpilot, and industry reviews after every customer — without lifting a finger.

Marketing Campaigns

Email and SMS broadcasts to your whole customer list with a few taps.

AI Tools

Smart chatbots, auto-replies, and AI-powered customer support trained on your business.

Reporting Dashboards

Real-time numbers on leads, jobs, revenue, and reviews — no more guessing.

Mobile App

Run your entire business from your phone — reply to customers, send quotes, see your dashboard.

INDUSTRIES / 09 SECTORS

Built for your industry.

Citrus is tailored to how your business actually works. Pick your industry below for a system built around your customers, your jobs, and your day.

PRICING / 03 PLANS

Three plans. One job: more bookings.

Same pricing across every industry. Pick the plan that fits the size of your business — all rolling monthly, no long-term contracts.

// THE BASICS
Orange
£199 /mo
+ £199 ONE-OFF SETUP · CANCEL ANYTIME
  • Missed a call? We text the customer back in 60 seconds so they don't ring someone else
  • One simple inbox for every message — SMS, web chat, Facebook, Instagram, Google, WhatsApp
  • Automatic text reminders for upcoming appointments so customers don't forget
  • Automatic Google review requests sent to every customer — your stars grow on autopilot
  • Monthly report showing how many calls came in, how many customers you won, how many reviews you got
  • Email and chat support whenever you need a hand
Get Orange
// THE FULL OPERATION
Lime
£699 /mo
+ £399 ONE-OFF SETUP · CANCEL ANYTIME
  • Everything in Lemon
  • A proper multi-page website designed and built for you — branded, fast, mobile-friendly
  • A smart AI assistant on your website answering customer questions 24/7 and booking appointments
  • A customer referral programme — your best customers rewarded automatically for sending mates
  • After-hours auto-responder that catches every evening and weekend enquiry
  • We run your Google Ads for you so you show up in local search (ad spend separate)
  • We run your Facebook and Instagram Ads to bring in new customers (ad spend separate)
  • Automatic review collection across Google, Trustpilot, and industry-specific sites
  • A dedicated account manager — one person who knows your business and replies the same day
  • Quarterly business review with a clear 90-day growth plan
  • All your text and email sending costs included (fair use)
Get Lime

// ALL PLANS LIVE IN 10 DAYS · 30-DAY ROLLING · NO LONG-TERM CONTRACT

PROCESS / 04 STEPS

From audit to autopilot in under 10 days.

No long onboarding. No marathon meetings. We get it live fast so you see the results.

STEP.01

Free audit

30-minute call. We map where you're losing customers and which plan fits. No pitch, no pressure.

STEP.02

Setup

We build everything, integrate your phone, calendar, and contacts. You approve before anything goes live.

STEP.03

Go live

Within 10 days, every enquiry, follow-up, and reminder is handled automatically — under your brand.

STEP.04

Grow

Monthly reporting, optimisation, and strategy. We refine as the data comes in. You focus on your customers.

FAQ / STRAIGHT ANSWERS

What business owners actually ask us.

Will this replace my team?+
No. Citrus makes your team better, not redundant. Our systems handle the moments your team can't — missed calls, after-hours enquiries, dormant customer outreach, invoice chasing — so they can focus on customers in front of them.
Do I need to be techy?+
No. We set everything up for you. You get a quick walkthrough on your phone — replies and quotes work like normal text messages. If you can use WhatsApp, you can use this.
What if I already use existing software?+
Citrus works alongside most UK business software — Xero, Quickbooks, Tradify, Dentally, practice management systems, you name it. We handle the customer-facing side. Your existing software keeps doing what it does.
Am I tied into a long contract?+
No. All plans — Orange, Lemon, and Lime — are rolling monthly. Cancel any time with 30 days' notice. We earn your business every month, not on day one.
How long until I see results?+
The missed-call text-back catches customers from day one — most businesses recover their first lost enquiry within the first week. Reactivation campaigns and follow-up sequences typically show booked customers within 14-30 days.
Why is the pricing the same across industries?+
The system is the same. The industry-specific landing pages, templates, and integrations are tailored, but the underlying technology and our work running it is identical. Same price for everyone keeps it fair.
Is it really worth £399/month?+
A single high-value customer covers months of fees in most industries. Most businesses recoup their fees from recovered missed calls and reactivated customers within 30-60 days. If you book one extra customer a month from it, you're winning.
BOOKING / FREE AUDIT

Pick a slot that works for you.

Choose any open time below. Instant confirmation, calendar invite, and call link sent straight to your phone.

// 30 MIN / NO PITCH

A straight 30-minute conversation. No fluff.

01
Where you're losing customers. We'll work out exactly how many missed calls, dead enquiries, and dormant customers are costing your business right now.
02
What's already working. We don't touch what's working. We just plug what's leaking.
03
If Citrus is the right fit. And if so, which plan — Orange, Lemon, or Lime — makes sense for where you're at.
// HAVE READY
  • Rough number of monthly enquiries
  • Your website or Google listing
  • What's frustrating you most right now
// NOT A SALES CALL
  • No hard pitch
  • No 60-minute slide deck
  • No waste of your time