Citrus — Built for UK Aesthetic Clinics

Stop losing clients between consultations and bookings.

Citrus catches every enquiry, follows up consultations professionally, books top-up appointments at the right interval, and grows your reputation — so your treatment rooms stay full without your team burning out on admin.

// THE HARD TRUTH
5clinics compared
The average aesthetic enquiry checks 5 clinics before booking. The one that responds fastest, follows up professionally, and looks most polished online wins — usually within 24 hours.
SOURCE / UK AESTHETIC INDUSTRY BENCHMARKING
Built for UK aesthetic clinics // UK GDPR & PECR compliant // Setup in 14 days // No long-term contracts
£8,400
Average annual spend of a returning aesthetic client across treatments and top-ups.
72hrs
After 72 hours without follow-up, an aesthetic enquiry usually books with someone else.
3-4mo
The top-up window. Miss it without a reminder and the client drifts to another clinic.

The treatments are excellent. The enquiry-to-booking journey is leaking clients.

Every aesthetic clinic we audit loses clients in the same three places. Not because of the clinical work — because the spaces between enquiry, consultation, and top-up aren't systemised.

01
// LOST ENQUIRIES

The DM came in at 9pm. Nobody saw it until Monday.

Aesthetic clients enquire via Instagram, WhatsApp, web chat, and the phone — usually in the evenings when they're scrolling. By the time someone replies, they've already booked a consultation with the clinic that responded within an hour.

// ANNUAL COST
~£60,000
02
// NO CONSULTATION FOLLOW-UP

They came in. They thought about it. They never came back.

The consultation went well. They said they'd think it over. Without a structured follow-up sequence, most clinics never contact them again. Three weeks later they book with the clinic that sent a polite, considered follow-up message.

// CONSULTATIONS LOST
40-60%
03
// TOP-UP DROP-OFF

Last treatment was four months ago. Now they're at the next clinic.

Botox lasts 3-4 months, filler 6-12, laser packages have intervals. Without reminders, clients drift. They mean to rebook but life gets busy — and the next time they search Instagram, a different clinic catches their eye.

// AVG LOST PER CLIENT
£3,500/yr
/ 30 MIN AUDIT / NO PITCH

See exactly where your clinic is losing clients.

We'll audit your enquiry response times, your consultation follow-up, and your top-up reminder system — and show you exactly what they're costing. Straight talk only.

Book Free Audit →
// 30 MIN // NO OBLIGATION // PHONE OR ZOOM
SOLUTION / 03 SYSTEMS

We plug the leaks. Quietly. Professionally.

Citrus is a done-for-you growth system built for UK aesthetic clinics. We install it, run it, and refine it — so your team stays focused on clinical work while we handle the enquiry-to-booking and follow-up side.

// SYSTEM.01

Catch every enquiry

Instagram DMs, WhatsApp, web chat, missed calls — all in one inbox. Instant response within 60 seconds. Every evening scroll, every weekend message, every late-night question gets answered before they check the next clinic.

// SYSTEM.02

Convert consultations into bookings

Professional, polite, non-pushy follow-up sequences for every consultation that doesn't book on the day. Aftercare reminders. Treatment plan nurture. The "let me think about it" client gets a genuine, considered message — not silence.

// SYSTEM.03

Keep clients on the top-up cycle

Every treatment is tagged to a re-treatment window. Botox at 12 weeks, filler at 6 months, laser at the right interval. Gentle, well-timed reminders keep your existing clients with you instead of drifting to whichever clinic next catches their Instagram feed.

WHAT'S INCLUDED / 12 TOOLS

Everything you need, in one place.

Citrus runs on enterprise-grade software that would take weeks to set up and months to master on your own. We handle the build, run it for you, and keep it working — so all you do is enjoy the results.

Unified Inbox

SMS, email, web chat, Facebook, Instagram, Google, and WhatsApp — every message in one place.

Smart CRM

Every customer, lead, and job tracked automatically — no spreadsheets, no sticky notes.

Pipeline Tracking

See every enquiry move from first call to paid invoice at a glance.

Online Booking

Customers book themselves 24/7 around your availability — no back-and-forth texts.

Quotes & Invoices

Send branded quotes and invoices from your phone in under two minutes.

Online Payments

Take card payments, deposits on big jobs, and recurring billing — straight to your account.

Automated Follow-Ups

Email and text sequences that nurture every lead until they book — even while you sleep.

Review Automation

Auto-collect Google, Trustpilot, and industry reviews after every customer — without lifting a finger.

Marketing Campaigns

Email and SMS broadcasts to your whole customer list with a few taps.

AI Tools

Smart chatbots, auto-replies, and AI-powered customer support trained on your business.

Reporting Dashboards

Real-time numbers on leads, jobs, revenue, and reviews — no more guessing.

Mobile App

Run your entire business from your phone — reply to customers, send quotes, see your dashboard.

PRICING / 03 PLANS

Three plans. One job: more bookings.

Pick the plan that fits your business — from one-man band to multi-van operation. All plans are rolling monthly with no long-term contracts.

// THE BASICS
Orange
£199 /mo
+ £199 ONE-OFF SETUP · CANCEL ANYTIME
  • Instant response to every Instagram DM, WhatsApp message, web chat, and missed call — within 60 seconds, day or night
  • One simple inbox for every channel — Instagram, WhatsApp, SMS, Facebook, web chat, Google in one place
  • Automatic appointment reminders by SMS and email — cut your no-show rate significantly
  • Automatic Google review requests sent to every client after their treatment — your reputation grows on autopilot
  • Monthly report showing enquiries received, response times, appointments booked, and reviews collected
  • Email and chat support whenever you need a hand
Get Orange
// THE FULL OPERATION
Lime
£699 /mo
+ £399 ONE-OFF SETUP · CANCEL ANYTIME
  • Everything in Lemon
  • A proper multi-page website designed and built for you — branded, fast, mobile-friendly, with all your treatments, prices, team, and contact details
  • A smart AI assistant on your website that answers client questions about treatments and prices 24/7, and books consultations while you sleep
  • A client referral programme — your best clients get rewarded automatically for sending friends and family your way
  • After-hours auto-responder that catches every evening and weekend enquiry and books them in for the morning
  • We run your Google Ads for you so you show up when local clients search "Botox near me", "filler London", or specific treatments (ad spend separate)
  • We run your Instagram and Facebook Ads for you — the highest-converting channel for aesthetic clinics (ad spend separate)
  • Before/after content workflow with patient consent capture, image management, and Instagram-ready output
  • Automated video testimonial collection from your happiest clients
  • A dedicated account manager — one person who knows your clinic and replies the same day
  • Quarterly business review with a clear 90-day growth plan
  • All your text and email sending costs included (fair use)
Get Lime

// ALL PLANS LIVE IN 10 DAYS · 30-DAY ROLLING · NO LONG-TERM CONTRACT

EXTRAS / OPTIONAL

Add what you need. Skip what you don't.

Bolt on extras to any plan. Pay only for what you use, cancel anytime.

Full website design
A proper multi-page site for your clinic — branded, fast, mobile-friendly
£1,497 once
Landing page build
A simple one-page site that captures leads
£497 once
Google Ads management
We run your Google Ads — ad spend separate
£497 /mo
Facebook & Instagram Ads
We run your social ads — ad spend separate
£497 /mo
Social media content
12 branded posts a month — before/after results, treatment education, clinic lifestyle
£347 /mo
Treatment landing page
Dedicated page for Botox, filler, profhilo, laser packages, etc.
£297 once
AI chatbot for website
Answers client questions about treatments and prices 24/7
£147 /mo
After-hours text responder
Catches evening and weekend enquiries automatically
£97 /mo
Client referral programme
Reward your best clients for sending friends and family
£247 /mo
Video testimonial collection
Clients send quick video clips after their treatment
£297 + £97 /mo
WhatsApp Business setup
Two-way client messaging in your main inbox
£197 + £97 /mo
AI voice receptionist
AI answers overflow calls and books consultations 24/7
£397 /mo
/ STOP LOSING CLIENTS

Every week you wait is another batch of clients booking elsewhere.

Most clinics recoup their first 60 days of Citrus fees from recovered consultations alone. Let's work out what yours could pull back.

Book Free Audit →
// 30 MIN // NO OBLIGATION // PHONE OR ZOOM
PROCESS / 04 STEPS

From audit to autopilot in under 10 days.

No long onboarding. No marathon meetings. We get it live fast so you see the results.

STEP.01

Free audit

30-minute call. We map where you're losing clients and which plan fits. No pitch, no pressure.

STEP.02

Setup

We build everything, integrate your phone, calendar, and contacts. You approve before anything goes live.

STEP.03

Go live

Within 10 days, every missed call, web enquiry, and quote follow-up is being handled automatically — under your brand.

STEP.04

Grow

Monthly reporting, optimisation, and strategy. We refine as the data comes in. You stay on the tools.

FAQ / STRAIGHT ANSWERS

What clinic owners actually ask us.

Will this replace my receptionist or treatment coordinator?+
No. Citrus makes your team more effective, not redundant. Our systems handle the moments your team can't — Instagram DMs at 10pm, weekend enquiries, top-up reminders, consultation follow-ups — so they can focus on the client in front of them and the treatments themselves.
Is this UK GDPR and PECR compliant?+
Yes. Every campaign we build follows UK GDPR and PECR rules. We handle consent capture, opt-in records, and unsubscribe management. Patient data, before/after photos, and medical history stay private and lawful at every step.
How does this work with my Instagram?+
We connect your Instagram Business account directly to Citrus. Every DM, comment, and story reply lands in your unified inbox alongside your other channels. You can reply instantly from one screen — and we can set up auto-responses for common questions (price ranges, location, availability) so initial replies go out within seconds.
What if I already use Pabau, Aesthetic Nurse Software, or another clinic system?+
Citrus runs alongside Pabau, Aesthetic Nurse Software, Phorest, Timely, and most major UK clinic management systems. We handle the client-facing communication and growth side; your clinical software keeps doing patient records, treatment plans, and consents. The two complement each other.
Am I locked into a contract?+
No. All plans — Orange, Lemon, and Lime — are rolling monthly. Cancel any time with 30 days' notice. We earn your business every month, not on day one.
How do the top-up reminders work?+
We tag each client to their last treatment and the standard re-treatment interval (Botox at 12 weeks, filler at 6 months, laser at the right schedule, and so on). A polite, well-timed message goes out at the right moment inviting them to rebook. Most clinics see 20-30% of clients who would have drifted come straight back.
Does this work for solo injectors, group clinics, and medi-spas?+
Yes — Citrus is built for any UK aesthetic clinic: solo nurses and doctors, multi-injector clinics, medi-spas, laser specialists, and full-service aesthetic groups. The system adapts to your treatment menu and client mix.
Is it really worth £399/month?+
A single recovered consultation or top-up booking typically pays for the month. Most clinics recoup their fees from recovered enquiries alone within 30 days. With average client annual spend at £8,400+, even one additional retained client per month makes the math comfortable.
BOOKING / FREE AUDIT

Pick a slot that works for you.

Choose any open time below. Instant confirmation, calendar invite, and call link sent straight to your phone.

// 30 MIN / NO PITCH

A straight 30-minute conversation. No fluff.

01
Where you're losing clients. We'll work out exactly how many enquiries, consultations, and top-up bookings are slipping away from your clinic right now.
02
What's already working. We don't touch what's working. We just plug what's leaking.
03
If Citrus is the right fit. And if so, which plan — Orange, Lemon, or Lime — makes sense for where you're at.
// HAVE READY
  • Rough number of monthly enquiries
  • Your website or Google listing
  • What's frustrating you most right now
// NOT A SALES CALL
  • No hard pitch
  • No 60-minute slide deck
  • No waste of your time