Citrus — Built for UK Dental Practices

Stop losing patients to missed calls and silent follow-ups.

Citrus catches every enquiry, reactivates dormant patients, automates appointment reminders, and grows your reputation — so your practice fills its diary without lifting a finger.

Book Free Audit → See Pricing
// THE HARD TRUTH
38%of new patient calls
Of new patient calls to UK dental practices go unanswered during peak hours. The next clinic on Google picks up — and that patient is gone for life.
SOURCE / UK DENTAL PRACTICE BENCHMARKING DATA
Built for UK dental practices // UK GDPR & PECR compliant // Setup in 14 days // No long-term contracts
£2,400
Average lifetime value of a single new patient lost to a missed call.
17%
Average no-show rate at UK dental clinics without automated reminders.
5x
Reactivating a dormant patient is 5x cheaper than acquiring a new one.

Your clinical work is excellent. The business side is leaking patients.

Every dental practice we audit is losing money in the same three places. Not because the team isn't working hard — because the systems around them haven't caught up to how patients actually behave in 2026.

01
// MISSED CALLS

The phone rings. Reception can't pick up in time.

Your front desk is with a patient, on another call, or it's lunch. The caller doesn't leave a voicemail — they ring the next practice on Google. By the time anyone checks the missed call list, that new patient is gone.

// ANNUAL COST
~£40,000
02
// EMPTY CHAIRS

The diary has gaps. Old patients don't know.

Hundreds of patients on your list haven't been in for a year, two years, five years. They liked you. Life got busy. A simple, well-timed message would bring many of them back — but that message never goes out.

// SITTING IN YOUR CRM
Dozens of patients
03
// REPUTATION

You give great care. Google doesn't know it.

Most patients leave delighted and never write a review. Your competitors with weaker clinical work but stronger systems sit higher on Google Maps. New patients pick them by default. You never enter the conversation.

// MONTHLY IMPACT
Lower local rankings
/ 30 MIN AUDIT / NO PITCH

See exactly where your practice is leaking patients.

We'll audit your missed calls, your dormant patient list, and your online reputation — and show you the exact cost of doing nothing. Straight talk only.

Book Free Audit →
// 30 MIN // NO OBLIGATION // PHONE OR ZOOM
SOLUTION / 03 SYSTEMS

We plug the leaks. Quietly. Permanently.

Citrus is a done-for-you growth system built for UK dental practices. We install it, run it, and refine it — so your team stays focused on patients while we handle the growth side of your practice.

// SYSTEM.01

Capture every enquiry

Missed-call text-back within 60 seconds. 24/7 web chat for after-hours enquiries. Every SMS, Facebook, Instagram, and Google message in one inbox — nothing falls through the cracks, even at lunchtime.

// SYSTEM.02

Fill your diary

Dormant patient reactivation. Automated reminders that cut no-shows. 24/7 online booking. Treatment-specific funnels for Invisalign, implants, whitening, and hygiene memberships — your existing list and new enquiries worked systematically.

// SYSTEM.03

Build your reputation

Automatic Google review requests after every visit. Video testimonial collection. Your stars, your local ranking, and your online presence grow on autopilot — without anyone on your team chasing reviews.

WHAT'S INCLUDED / 12 TOOLS

Everything you need, in one place.

Citrus runs on enterprise-grade software that would take weeks to set up and months to master on your own. We handle the build, run it for you, and keep it working — so all you do is enjoy the results.

Unified Inbox

SMS, email, web chat, Facebook, Instagram, Google, and WhatsApp — every message in one place.

Smart CRM

Every customer, lead, and job tracked automatically — no spreadsheets, no sticky notes.

Pipeline Tracking

See every enquiry move from first call to paid invoice at a glance.

Online Booking

Customers book themselves 24/7 around your availability — no back-and-forth texts.

Quotes & Invoices

Send branded quotes and invoices from your phone in under two minutes.

Online Payments

Take card payments, deposits on big jobs, and recurring billing — straight to your account.

Automated Follow-Ups

Email and text sequences that nurture every lead until they book — even while you sleep.

Review Automation

Auto-collect Google, Trustpilot, and industry reviews after every customer — without lifting a finger.

Marketing Campaigns

Email and SMS broadcasts to your whole customer list with a few taps.

AI Tools

Smart chatbots, auto-replies, and AI-powered customer support trained on your business.

Reporting Dashboards

Real-time numbers on leads, jobs, revenue, and reviews — no more guessing.

Mobile App

Run your entire business from your phone — reply to customers, send quotes, see your dashboard.

// ALL TOOLS BUILT, MANAGED, AND OPTIMISED FOR YOU — NO LOGINS TO REMEMBER, NO SETUP TO LEARN

PRICING / 03 PLANS

Three plans. One job: more bookings.

Pick the plan that fits your business — from one-man band to multi-van operation. All plans are rolling monthly with no long-term contracts.

// THE BASICS
Orange
£199 /mo
+ £199 ONE-OFF SETUP · CANCEL ANYTIME
  • Missed a call? We text the patient back within 60 seconds so they don't ring the next clinic
  • One simple inbox for every message — texts, web chat, Facebook, Instagram, Google in one place
  • Automatic appointment reminders by SMS and email — cut your no-show rate substantially
  • Automatic Google review requests sent to every patient after their visit — your stars grow on autopilot
  • Monthly report showing how many calls came in, appointments booked, reviews collected, and no-shows prevented
  • Email and chat support whenever you need a hand
Get Orange
Most Popular
// THE GROWTH PLAN
Lemon
£399 /mo
+ £299 ONE-OFF SETUP · CANCEL ANYTIME
  • Everything in Orange
  • 24/7 online booking calendar embedded on your website so patients can book themselves day or night
  • Dormant patient reactivation campaign — we text and email past patients automatically to bring them back for check-ups, cleanings, and overdue treatments
  • 7-touch new-patient nurture sequence (SMS + email) that converts enquiries into booked consultations
  • Treatment-specific funnels for Invisalign, implants, whitening, and hygiene memberships — landing pages and follow-up automation included
  • Lost-lead recovery sequence — anyone who enquired but didn't book gets re-engaged automatically
  • Monthly patient newsletter designed and sent for you, keeping you top-of-mind
  • Monthly 30-minute strategy call to review your numbers and plan next month
  • A simple dashboard showing enquiries, bookings, no-shows, reviews, and revenue at a glance
Get Lemon
// THE FULL OPERATION
Lime
£699 /mo
+ £399 ONE-OFF SETUP · CANCEL ANYTIME
  • Everything in Lemon
  • A proper multi-page website designed and built for you — branded, fast, mobile-friendly, with all your treatments, team, and contact details
  • A smart AI assistant on your website that answers patient questions about your treatments and prices 24/7, and books consultations while you sleep
  • A patient referral programme — your best patients get rewarded automatically for sending friends and family your way
  • After-hours auto-responder that catches every evening and weekend enquiry and books them in for the morning
  • We run your Google Ads for you so you show up when local patients search "dentist near me", "Invisalign London", or specific treatments (ad spend separate)
  • We run your Facebook and Instagram Ads for you, especially powerful for high-value treatments like Invisalign, implants, and whitening (ad spend separate)
  • Automated video testimonial collection from your happiest patients
  • A dedicated account manager — one person who knows your practice and replies the same day
  • Quarterly business review with a clear 90-day growth plan
  • All your text and email sending costs included (fair use)
Get Lime

// ALL PLANS LIVE IN 10 DAYS · 30-DAY ROLLING · NO LONG-TERM CONTRACT

EXTRAS / OPTIONAL

Add what you need. Skip what you don't.

Bolt on extras to any plan. Pay only for what you use, cancel anytime.

Full website design
A proper multi-page site for your practice — branded, fast, mobile-friendly
£1,497 once
Landing page build
A simple one-page site that captures leads
£497 once
Google Ads management
We run your Google Ads — ad spend separate
£497 /mo
Facebook & Instagram Ads
We run your social ads — ad spend separate
£497 /mo
Social media content
12 branded posts a month — before/after smiles, treatment info, team highlights
£347 /mo
Treatment landing page
Dedicated page for Invisalign, implants, whitening, hygiene memberships
£297 once
AI chatbot for website
Answers patient questions about treatments and prices 24/7
£147 /mo
After-hours text responder
Catches evening and weekend enquiries automatically
£97 /mo
Patient referral programme
Reward your best patients for sending friends and family
£247 /mo
Video testimonial collection
Patients send quick video clips after treatment
£297 + £97 /mo
WhatsApp Business setup
Two-way patient messaging in your main inbox
£197 + £97 /mo
AI voice receptionist
AI answers overflow calls and books patient appointments 24/7
£397 /mo
/ STOP LOSING PATIENTS

Every week you wait is another batch of new patients gone.

Most practices recoup their first 60 days of Citrus fees from reactivated dormant patients alone. Let's work out what yours could pull back.

Book Free Audit →
// 30 MIN // NO OBLIGATION // PHONE OR ZOOM
PROCESS / 04 STEPS

From audit to autopilot in under 10 days.

No long onboarding. No marathon meetings. We get it live fast so you see the results.

STEP.01

Free audit

30-minute call. We map where you're losing patients and which plan fits. No pitch, no pressure.

STEP.02

Setup

We build everything, integrate your phone, calendar, and contacts. You approve before anything goes live.

STEP.03

Go live

Within 10 days, every missed call, web enquiry, and quote follow-up is being handled automatically — under your brand.

STEP.04

Grow

Monthly reporting, optimisation, and strategy. We refine as the data comes in. You stay on the tools.

FAQ / STRAIGHT ANSWERS

What practice owners actually ask us.

Will this replace my receptionist?+
No. Citrus makes your reception team better, not redundant. Our systems handle the moments your team can't — missed calls, after-hours enquiries, dormant patient outreach, review follow-ups — so they can focus on patients in front of them.
Is this UK GDPR and PECR compliant?+
Yes. Every campaign we build follows UK GDPR and PECR rules. We handle consent capture, opt-in records, and unsubscribe management. Your patient data stays private and lawful at every step.
How long does setup take?+
Most practices are fully live within 14 days of signing. Onboarding requires roughly 2 hours of your time — one kickoff call, one approval session, and a 30-minute walkthrough when we hand it over.
What if I already use Dentally, SOE, or another practice management system?+
Citrus runs alongside Dentally, SOE Software of Excellence, Carestream, and most major UK dental practice management systems. We handle the patient communication and growth side; your clinical software keeps doing records, treatment planning, and billing. The two complement each other.
Am I locked into a contract?+
No. All plans — Orange, Lemon, and Lime — are rolling monthly. Cancel any time with 30 days' notice. We earn your business every month, not on day one.
How does the dormant patient reactivation work?+
We import your patient list, identify everyone who hasn't visited in 12+ months, and send a series of warm, GDPR-compliant SMS and email reminders. Patients are invited to rebook check-ups, overdue treatments, or hygiene appointments. The whole sequence runs automatically — most practices see 5-15 patients return in the first 60 days.
Does this work for NHS practices, private practices, and mixed?+
Yes — Citrus is built for any UK dental practice: NHS, private, mixed, dental groups, and specialist clinics (orthodontics, implants, cosmetic). The system adapts to your patient mix and treatments.
Is it really worth £399/month?+
A single new Invisalign or implant patient typically covers a full year of Lemon. Most practices recoup their fees from reactivated patients alone within 30-60 days. If you book one extra high-value patient a month from it, you're winning by a wide margin.
BOOKING / FREE AUDIT

Pick a slot that works for you.

Choose any open time below. Instant confirmation, calendar invite, and call link sent straight to your phone.

// 30 MIN / NO PITCH

A straight 30-minute conversation. No fluff.

01
Where you're losing patients. We'll work out exactly how many missed calls, dormant patients, and lost enquiries are costing your practice right now.
02
What's already working. We don't touch what's working. We just plug what's leaking.
03
If Citrus is the right fit. And if so, which plan — Orange, Lemon, or Lime — makes sense for where you're at.
// HAVE READY
  • Rough number of monthly enquiries
  • Your website or Google listing
  • What's frustrating you most right now
// NOT A SALES CALL
  • No hard pitch
  • No 60-minute slide deck
  • No waste of your time
// 30 MIN // PHONE OR ZOOM // FREE