Citrus — Built for UK Physiotherapy & Chiropractic Clinics

Stop losing patients halfway through their treatment plan.

Citrus catches every enquiry, keeps patients on their prescribed treatment plan, sends exercise reminders, and re-engages discharged patients before they reinjure — so your diary stays full and your outcomes improve.

Book Free Audit → See Pricing
// THE HARD TRUTH
60%drop off mid-plan
More than half of physio and chiro patients don't complete their prescribed treatment plan. They feel a bit better, life gets busy, they cancel session 4 — and reinjure three months later, often booking with someone else.
SOURCE / UK CSP & BCA BENCHMARKING DATA
Built for UK physio & chiro clinics // UK GDPR & PECR compliant // Setup in 14 days // No long-term contracts
£1,200
Average value of a completed 6-session treatment plan in private physio/chiro.
22%
Average no-show rate at UK clinics without automated reminders.
3-4mo
Average time between discharge and reinjury — when most patients quietly book elsewhere.

The clinical work is excellent. The treatment journey is leaking patients.

Every physio and chiro clinic we audit loses patients in the same three places. Not because of bad outcomes — because the spaces between sessions and after discharge aren't systemised.

01
// MISSED CALLS

The phone rings while you're in a session.

You're hands-on with a patient. You can't break the session. The caller doesn't leave a voicemail — they ring the next clinic, often in acute pain and needing help today. By the time you check between sessions, that new patient has already booked elsewhere.

// ANNUAL COST
~£32,000
02
// PLAN DROP-OFF

They felt better after session 3. They never came back for 4, 5, or 6.

You prescribed a 6-session plan. They feel improvement after session 3 and convince themselves they're fixed. No follow-up message. No reminder of why finishing the plan matters. Three months later they're back in pain — and ringing a different clinic.

// PATIENTS DROPPING OFF
~60% mid-plan
03
// NO RECALL

Six months after discharge, nobody's checked in.

The patient finished their plan, did the exercises for a few weeks, then stopped. Their old injury creeps back. They search Google because they've forgotten your name. A practice that sent a "how are you doing?" message at month 3 would have caught them — but nobody does.

// LIFETIME VALUE LOST
£2-4k per patient
/ 30 MIN AUDIT / NO PITCH

See exactly where your clinic is leaking patients.

We'll audit your missed calls, your treatment plan completion rates, and your post-discharge recall — and show you the exact cost of doing nothing. Straight talk only.

Book Free Audit →
// 30 MIN // NO OBLIGATION // PHONE OR ZOOM
SOLUTION / 03 SYSTEMS

We plug the leaks. Quietly. Clinically.

Citrus is a done-for-you growth system built for UK physio and chiro clinics. We install it, run it, and refine it — so you stay focused on hands-on treatment while we handle the patient communication, recall, and admin side.

// SYSTEM.01

Catch every enquiry

Missed-call text-back within 60 seconds — even when you're hands-on in a session. 24/7 web chat for after-hours questions. Every Facebook, Instagram, and Google message in one inbox so no patient in pain rings the next clinic.

// SYSTEM.02

Keep patients on their treatment plan

Every patient tagged to their prescribed plan. Session reminders, between-session exercise nudges, and educational messages explaining why finishing the plan matters. Plan-completion rates lift, outcomes improve, and revenue recovers.

// SYSTEM.03

Re-engage discharged patients

Three-month and six-month check-in messages after discharge. MOT-style movement reviews. Reviews collected automatically. Your patients return to you when they reinjure — instead of forgetting your name and Googling someone else.

WHAT'S INCLUDED / 12 TOOLS

Everything you need, in one place.

Citrus runs on enterprise-grade software that would take weeks to set up and months to master on your own. We handle the build, run it for you, and keep it working — so all you do is enjoy the results.

Unified Inbox

SMS, email, web chat, Facebook, Instagram, Google, and WhatsApp — every message in one place.

Smart CRM

Every customer, lead, and job tracked automatically — no spreadsheets, no sticky notes.

Pipeline Tracking

See every enquiry move from first call to paid invoice at a glance.

Online Booking

Customers book themselves 24/7 around your availability — no back-and-forth texts.

Quotes & Invoices

Send branded quotes and invoices from your phone in under two minutes.

Online Payments

Take card payments, deposits on big jobs, and recurring billing — straight to your account.

Automated Follow-Ups

Email and text sequences that nurture every lead until they book — even while you sleep.

Review Automation

Auto-collect Google, Trustpilot, and industry reviews after every customer — without lifting a finger.

Marketing Campaigns

Email and SMS broadcasts to your whole customer list with a few taps.

AI Tools

Smart chatbots, auto-replies, and AI-powered customer support trained on your business.

Reporting Dashboards

Real-time numbers on leads, jobs, revenue, and reviews — no more guessing.

Mobile App

Run your entire business from your phone — reply to customers, send quotes, see your dashboard.

// ALL TOOLS BUILT, MANAGED, AND OPTIMISED FOR YOU — NO LOGINS TO REMEMBER, NO SETUP TO LEARN

PRICING / 03 PLANS

Three plans. One job: more bookings.

Pick the plan that fits your business — from one-man band to multi-van operation. All plans are rolling monthly with no long-term contracts.

// THE BASICS
Orange
£199 /mo
+ £199 ONE-OFF SETUP · CANCEL ANYTIME
  • Missed a call while in a treatment session? We text the patient back within 60 seconds so they don't ring the next clinic
  • One simple inbox for every message — texts, web chat, Facebook, Instagram, Google in one place
  • Automatic appointment reminders by SMS and email — cut your no-show rate significantly
  • Automatic Google review requests sent after every discharge — your reputation grows on autopilot
  • Monthly report showing calls received, appointments booked, reviews collected, and no-shows prevented
  • Email and chat support whenever you need a hand
Get Orange
Most Popular
// THE GROWTH PLAN
Lemon
£399 /mo
+ £299 ONE-OFF SETUP · CANCEL ANYTIME
  • Everything in Orange
  • 24/7 online booking calendar embedded on your website so patients can book initial assessments and follow-ups themselves
  • Treatment plan completion system — every patient tagged to their prescribed plan with between-session reminders and educational nudges that lift completion rates
  • Exercise prescription reminders — automatic texts and emails reminding patients to do their home exercises between sessions
  • Post-discharge re-engagement — 3-month and 6-month "how are you doing?" check-ins that catch patients before they reinjure and book elsewhere
  • Lapsed patient reactivation campaign — we contact past patients automatically inviting them in for a movement review
  • Treatment-specific landing pages for sports injury, back pain, sciatica, post-surgery rehab, and chronic conditions
  • Monthly patient newsletter designed and sent for you with movement tips, education, and seasonal advice
  • Monthly 30-minute strategy call to review your numbers and plan next month
  • A simple dashboard showing enquiries, plan completion rates, no-shows, reviews, and revenue at a glance
Get Lemon
// THE FULL OPERATION
Lime
£699 /mo
+ £399 ONE-OFF SETUP · CANCEL ANYTIME
  • Everything in Lemon
  • A proper multi-page website designed and built for you — branded, fast, mobile-friendly, with all your conditions, team, and contact details
  • A smart AI assistant on your website that answers patient questions about your services, prices, and what to expect 24/7, and books initial assessments while you sleep
  • A patient referral programme — your best patients get rewarded automatically for sending friends, family, and colleagues your way
  • After-hours auto-responder that catches every evening and weekend enquiry and books them in for the morning
  • We run your Google Ads for you so you show up when local patients search "physio near me", "back pain treatment", or specific conditions (ad spend separate)
  • We run your Facebook and Instagram Ads for you — particularly powerful for sports injury, post-natal, and corporate wellness campaigns (ad spend separate)
  • Insurance company workflow — streamlined billing and reporting for BUPA, AXA, Vitality, WPA, and Aviva self-pay patients
  • Automated video testimonial collection from your happiest patients
  • A dedicated account manager — one person who knows your clinic and replies the same day
  • Quarterly business review with a clear 90-day growth plan
  • All your text and email sending costs included (fair use)
Get Lime

// ALL PLANS LIVE IN 10 DAYS · 30-DAY ROLLING · NO LONG-TERM CONTRACT

EXTRAS / OPTIONAL

Add what you need. Skip what you don't.

Bolt on extras to any plan. Pay only for what you use, cancel anytime.

Full website design
A proper multi-page site for your practice — branded, fast, mobile-friendly
£1,497 once
Landing page build
A simple one-page site that captures leads
£497 once
Google Ads management
We run your Google Ads — ad spend separate
£497 /mo
Facebook & Instagram Ads
We run your social ads — ad spend separate
£497 /mo
Social media content
12 branded posts a month — exercise demos, condition education, recovery tips
£347 /mo
Condition landing page
Dedicated page for back pain, sciatica, sports injury, post-surgery rehab
£297 once
AI chatbot for website
Answers patient questions about conditions and treatment 24/7
£147 /mo
After-hours text responder
Catches evening and weekend enquiries automatically
£97 /mo
Patient referral programme
Reward your best patients for sending friends and family
£247 /mo
Video testimonial collection
Patients send quick video clips after treatment
£297 + £97 /mo
WhatsApp Business setup
Two-way patient messaging in your main inbox
£197 + £97 /mo
AI voice receptionist
AI answers overflow calls and books initial assessments 24/7
£397 /mo
/ STOP LOSING PATIENTS MID-PLAN

Every week you wait is another batch of plans abandoned.

Most clinics recoup their first 60 days of Citrus fees from patients who actually complete their treatment plans. Let's work out what yours could recover.

Book Free Audit →
// 30 MIN // NO OBLIGATION // PHONE OR ZOOM
PROCESS / 04 STEPS

From audit to autopilot in under 10 days.

No long onboarding. No marathon meetings. We get it live fast so you see the results.

STEP.01

Free audit

30-minute call. We map where you're losing patients mid-plan and which plan fits. No pitch, no pressure.

STEP.02

Setup

We build everything, integrate your phone, calendar, and contacts. You approve before anything goes live.

STEP.03

Go live

Within 10 days, every missed call, web enquiry, and quote follow-up is being handled automatically — under your brand.

STEP.04

Grow

Monthly reporting, optimisation, and strategy. We refine as the data comes in. You stay on the tools.

FAQ / STRAIGHT ANSWERS

What clinic owners actually ask us.

Will this replace my receptionist?+
No. Citrus makes your reception team more effective, not redundant. Our systems handle the moments your team can't — missed calls during sessions, after-hours enquiries, lapsed patient outreach, post-discharge check-ins — so they can focus on the patients in front of them.
Is this compliant with CSP and HCPC standards?+
Yes. All patient communications we set up follow CSP and HCPC standards for professional conduct and advertising. No exaggerated claims, no comparative advertising, no unsupported testimonials. Educational and recall messages sit firmly within the patient-care framework these bodies encourage.
Is this UK GDPR and PECR compliant?+
Yes. Every campaign we build follows UK GDPR and PECR rules. We handle consent capture, opt-in records, and unsubscribe management. Patient clinical records stay private and lawful at every step.
What if I already use Cliniko, PracticeHub, TM3, or another PMS?+
Citrus runs alongside Cliniko, PracticeHub, TM3, WriteUpp, and most major UK physio and chiro practice management systems. We handle the patient communication and growth side; your PMS keeps doing clinical notes, treatment planning, and billing. The two complement each other.
Does this work with insurance company patients (BUPA, AXA, Vitality)?+
Yes. Citrus runs the patient-facing communication side regardless of whether the patient is self-pay or insurance-funded. On the Lime plan, we also help streamline the insurance company workflow — reminders, reporting, and renewals — for BUPA, AXA, Vitality, WPA, and Aviva.
Am I locked into a contract?+
No. All plans — Orange, Lemon, and Lime — are rolling monthly. Cancel any time with 30 days' notice. We earn your business every month, not on day one.
How does the treatment plan completion system work?+
When you prescribe a treatment plan (e.g., 6 sessions over 8 weeks), we tag the patient to that plan in Citrus. Between sessions, they receive exercise reminders, educational messages explaining why finishing matters, and gentle nudges if they cancel or no-show. Most clinics see plan-completion rates lift by 15-25% within 60 days.
Does this work for sports physio, MSK, and chiropractic?+
Yes — Citrus is built for any UK musculoskeletal clinic: physiotherapy, chiropractic, osteopathy, sports rehab, pelvic health, and post-surgical rehab. The system adapts to your conditions and patient mix.
Is it really worth £399/month?+
A single recovered treatment plan covers a month of Lemon. Most clinics recoup their fees from lifted plan-completion rates within 30-60 days. With average completed-plan value at £1,200, even a handful of additional retained patients per month makes the math straightforward.
BOOKING / FREE AUDIT

Pick a slot that works for you.

Choose any open time below. Instant confirmation, calendar invite, and call link sent straight to your phone.

// 30 MIN / NO PITCH

A straight 30-minute conversation. No fluff.

01
Where you're losing patients. We'll work out exactly how many missed calls, abandoned treatment plans, and discharged patients are slipping away from your clinic right now.
02
What's already working. We don't touch what's working. We just plug what's leaking.
03
If Citrus is the right fit. And if so, which plan — Orange, Lemon, or Lime — makes sense for where you're at.
// HAVE READY
  • Rough number of monthly enquiries
  • Your website or Google listing
  • What's frustrating you most right now
// NOT A SALES CALL
  • No hard pitch
  • No 60-minute slide deck
  • No waste of your time
// 30 MIN // PHONE OR ZOOM // FREE