Citrus — Built for UK Solicitors & Law Firms

Stop losing matters to the firm that called back first.

Citrus catches every enquiry, qualifies matters faster, automates client onboarding, and chases outstanding matters — so your fee earners stay focused on the law while we handle the funnel.

// THE HARD TRUTH
82%choose first responder
Most legal enquiries — divorce, conveyancing, wills, personal injury — go with the first firm that responds professionally. After 24 hours of silence, the matter is almost certainly gone elsewhere.
SOURCE / UK LEGAL SERVICES BENCHMARKING
Built for UK law firms // SRA & GDPR aligned // Setup in 14 days // No long-term contracts
£3,200
Average fee earned from a single residential conveyancing matter.
24hrs
After 24 hours of silence, most legal enquiries have instructed someone else.
5-8
Hours of unbillable admin per new matter — onboarding, ID checks, paperwork.

Your legal work is excellent. The business side is leaking matters.

Every law firm we audit loses fees in the same three places. Not because of bad lawyering — because the spaces around the legal work (enquiries, qualifying, onboarding) aren't systemised for how clients actually behave today.

01
// SLOW RESPONSE

Reception took a message. Nobody called back until Thursday.

The fee earner was in court, in a meeting, or working on a tight matter. The enquiry sat on a yellow Post-it on reception's desk. Two days later, when someone finally rings back, the prospective client politely says they've already instructed another firm.

// ANNUAL COST
~£50,000
02
// QUALIFYING DRAG

You spent 90 minutes on a matter you'd never have taken.

Enquiries come in unqualified. Out-of-area conveyancing. Conflicts of interest. Cases outside your specialism. Each one consumes fee-earner time before you discover it's not workable — and the well-qualified enquiry you should have spent time on already went elsewhere.

// UNBILLABLE HOURS WEEKLY
5-10 hrs
03
// ONBOARDING FRICTION

From "yes" to opening a file takes two weeks.

The client agreed. Then came the AML/ID checks, the source of funds form, the client care letter, the terms of engagement, the matter risk assessment. Each step is manual emails. Some clients lose momentum and ghost. You've already done unbillable hours.

// ADMIN HOURS PER MATTER
5-8 hrs
/ 30 MIN AUDIT / NO PITCH

See exactly where your firm is leaking matters.

We'll audit your enquiry response times, your qualifying process, and your client onboarding — and show you exactly what they're costing. Straight talk only.

Book Free Audit →
// 30 MIN // NO OBLIGATION // PHONE OR ZOOM
SOLUTION / 03 SYSTEMS

We plug the leaks. Quietly. Professionally.

Citrus is a done-for-you growth system built for UK law firms. We install it, run it, and refine it — so your fee earners stay focused on the law while we handle the enquiry-to-instruction and client communication side.

// SYSTEM.01

Respond to every enquiry first

Missed-call text-back within 60 seconds. Web chat for prospects on conveyancing, family, wills, and personal injury pages. Every Google, LinkedIn, and referral enquiry in one inbox — so a fee earner replies within hours, not days.

// SYSTEM.02

Qualify and onboard automatically

Smart intake forms qualify matters before they reach a fee earner. Conflict checks. AML/ID verification. Source-of-funds capture. Client care letter and terms of engagement sent automatically. From "yes" to open file in under 48 hours.

// SYSTEM.03

Chase matters and grow reputation

Outstanding matter updates sent automatically — clients always know where their file is. Post-completion review requests on Google, Trustpilot, and Review Solicitors. Repeat instruction nudges for wills updates, probate, future moves.

WHAT'S INCLUDED / 12 TOOLS

Everything you need, in one place.

Citrus runs on enterprise-grade software that would take weeks to set up and months to master on your own. We handle the build, run it for you, and keep it working — so all you do is enjoy the results.

Unified Inbox

SMS, email, web chat, Facebook, Instagram, Google, and WhatsApp — every message in one place.

Smart CRM

Every customer, lead, and job tracked automatically — no spreadsheets, no sticky notes.

Pipeline Tracking

See every enquiry move from first call to paid invoice at a glance.

Online Booking

Customers book themselves 24/7 around your availability — no back-and-forth texts.

Quotes & Invoices

Send branded quotes and invoices from your phone in under two minutes.

Online Payments

Take card payments, deposits on big jobs, and recurring billing — straight to your account.

Automated Follow-Ups

Email and text sequences that nurture every lead until they book — even while you sleep.

Review Automation

Auto-collect Google, Trustpilot, and industry reviews after every customer — without lifting a finger.

Marketing Campaigns

Email and SMS broadcasts to your whole customer list with a few taps.

AI Tools

Smart chatbots, auto-replies, and AI-powered customer support trained on your business.

Reporting Dashboards

Real-time numbers on leads, jobs, revenue, and reviews — no more guessing.

Mobile App

Run your entire business from your phone — reply to customers, send quotes, see your dashboard.

PRICING / 03 PLANS

Three plans. One job: more bookings.

Pick the plan that fits your business — from one-man band to multi-van operation. All plans are rolling monthly with no long-term contracts.

// THE BASICS
Orange
£199 /mo
+ £199 ONE-OFF SETUP · CANCEL ANYTIME
  • Missed a call? We text the prospect back within 60 seconds so they don't instruct the next firm
  • One simple inbox for every enquiry channel — email, web chat, Google, LinkedIn, referral in one place
  • Automatic appointment reminders by SMS and email — cut your no-show rate significantly
  • Automatic review requests sent at the right moment after matter completion — Google, Trustpilot, Review Solicitors
  • Monthly report showing enquiries received, response times, instructions taken, and reviews collected
  • Email and chat support whenever you need a hand
Get Orange
// THE FULL OPERATION
Lime
£699 /mo
+ £399 ONE-OFF SETUP · CANCEL ANYTIME
  • Everything in Lemon
  • A proper multi-page website designed and built for you — branded, fast, mobile-friendly, with your practice areas, team, and contact details
  • A smart AI assistant on your website that answers prospect questions about practice areas and fees 24/7, and books discovery calls while you sleep
  • A professional referral programme — for accountants, estate agents, mortgage brokers, and other introducers
  • After-hours auto-responder that catches every evening and weekend enquiry and books them in for the morning
  • We run your Google Ads for you so you show up when local prospects search "conveyancing solicitor", "divorce lawyer", or specific matters (ad spend separate)
  • We run your LinkedIn and Facebook Ads for you — particularly powerful for commercial, employment, and personal injury specialisms (ad spend separate)
  • Automated video testimonial collection from your happiest clients
  • A dedicated account manager — one person who knows your firm and replies the same day
  • Quarterly business review with a clear 90-day growth plan
  • All your text and email sending costs included (fair use)
Get Lime

// ALL PLANS LIVE IN 10 DAYS · 30-DAY ROLLING · NO LONG-TERM CONTRACT

EXTRAS / OPTIONAL

Add what you need. Skip what you don't.

Bolt on extras to any plan. Pay only for what you use, cancel anytime.

Full website design
A proper multi-page site for your firm — branded, fast, mobile-friendly
£1,497 once
Landing page build
A simple one-page site that captures leads
£497 once
Google Ads management
We run your Google Ads — ad spend separate
£497 /mo
Facebook & Instagram Ads
We run your social ads — ad spend separate
£497 /mo
Social media content
12 branded posts a month — legal updates, FAQs, team highlights
£347 /mo
Practice-area landing page
Dedicated page for Conveyancing, Family, Wills, Personal Injury, etc.
£297 once
AI chatbot for website
Answers prospect questions about practice areas and fees 24/7
£147 /mo
After-hours text responder
Catches evening and weekend enquiries automatically
£97 /mo
Referrer programme
Manage accountants, estate agents, and brokers who refer to you
£247 /mo
Video testimonial collection
Clients send quick video clips after matter completion
£297 + £97 /mo
WhatsApp Business setup
Two-way client messaging in your main inbox
£197 + £97 /mo
AI voice receptionist
AI answers overflow calls and books discovery meetings 24/7
£397 /mo
/ STOP LOSING MATTERS

Every week you wait is another batch of matters going to the firm next door.

Most firms recoup their first 60 days of Citrus fees from one or two recovered conveyancing matters. Let's work out what yours could bring in.

Book Free Audit →
// 30 MIN // NO OBLIGATION // PHONE OR ZOOM
PROCESS / 04 STEPS

From audit to autopilot in under 10 days.

No long onboarding. No marathon meetings. We get it live fast so you see the results.

STEP.01

Free audit

30-minute call. We map where you're losing matters and fees, and which plan fits. No pitch, no pressure.

STEP.02

Setup

We build everything, integrate your phone, calendar, and contacts. You approve before anything goes live.

STEP.03

Go live

Within 10 days, every missed call, web enquiry, and quote follow-up is being handled automatically — under your brand.

STEP.04

Grow

Monthly reporting, optimisation, and strategy. We refine as the data comes in. You stay on the tools.

FAQ / STRAIGHT ANSWERS

What firm partners actually ask us.

Will this replace my reception or paralegal team?+
No. Citrus makes your team more effective, not redundant. Our systems handle the moments your team can't — missed calls, after-hours enquiries, unqualified matters, onboarding paperwork — so they can focus on billable work and matter progression.
Is this aligned with SRA standards and AML regulations?+
Yes. Communications follow SRA guidance on transparency, plain English, and proper risk warnings. The onboarding flow includes proper AML/CDD checks aligned with the Money Laundering Regulations 2017 — ID verification, source of funds, source of wealth capture, and risk assessment all captured digitally with full audit trail.
Is this UK GDPR compliant?+
Yes. Every campaign we build follows UK GDPR rules. We handle consent capture, opt-in records, unsubscribe management, and proper data minimisation. Client confidentiality and matter privilege are preserved at every step.
What if I already use LEAP, Clio, Actionstep, or Osprey?+
Citrus runs alongside LEAP, Clio, Actionstep, Osprey, Quill, ALB, and most major UK legal case management systems. We handle the enquiry capture, qualifying, onboarding, and client communication side; your case management software keeps doing the matter management, time recording, and billing. The two complement each other.
Am I locked into a contract?+
No. All plans — Orange, Lemon, and Lime — are rolling monthly. Cancel any time with 30 days' notice. We earn your business every month, not on day one.
How does the qualifying intake work?+
Prospects fill in a smart intake form before they reach a fee earner. The form asks practice area, location, opposing party (for conflicts), matter type, and urgency. Out-of-area, out-of-specialism, and conflict-of-interest enquiries get politely declined or referred. Well-qualified matters go straight to the right fee earner with the brief already gathered — saving 5-10 hours of unbillable time weekly.
Does this work for high-street, boutique, and specialist firms?+
Yes — Citrus is built for any UK law firm: high-street practices, specialist boutiques (family, personal injury, employment, immigration), and full-service mid-sized firms. The system adapts to your practice areas and matter mix.
Is it really worth £399/month?+
A single recovered conveyancing matter typically covers 3+ months of Lemon. Most firms recoup their Citrus fees from one or two recovered matters within the first 60 days. The qualifying time savings alone — 5-10 unbillable hours weekly — often pay for the plan.
BOOKING / FREE AUDIT

Pick a slot that works for you.

Choose any open time below. Instant confirmation, calendar invite, and call link sent straight to your phone.

// 30 MIN / NO PITCH

A straight 30-minute conversation. No fluff.

01
Where you're losing matters. We'll work out exactly how many enquiries, onboarding drop-offs, and unbillable qualifying hours are costing your firm right now.
02
What's already working. We don't touch what's working. We just plug what's leaking.
03
If Citrus is the right fit. And if so, which plan — Orange, Lemon, or Lime — makes sense for where you're at.
// HAVE READY
  • Rough number of monthly enquiries
  • Your website or Google listing
  • What's frustrating you most right now
// NOT A SALES CALL
  • No hard pitch
  • No 60-minute slide deck
  • No waste of your time