Citrus — Built for UK Builders, Plumbers & Electricians

Stop losing jobs to whoever calls back first.

Citrus is the system that catches every enquiry, quotes faster, chases payments, and brings dead customers back — so you book more jobs without doing more admin.

// THE HARD TRUTH
5Minutes
If you don't call back within 5 minutes, the customer has already rung the next number on Google. The first tradesman to respond wins 78% of jobs.
SOURCE / HARVARD BUSINESS REVIEW + INDUSTRY DATA
Built for UK trades // Setup in 10 days // No long-term contracts // Works with your tools
£37k
Lost every year from missed calls and slow callbacks.
78%
Of customers book the first tradesman to ring them back.
47 days
How long the average invoice sits unpaid without chasing.

You're working harder than ever, but losing money in the office.

Every tradesman we audit is losing money in the same three places. Not because you're not good at the trade — because the admin side of the business hasn't caught up to how customers actually behave.

01
// MISSED LEADS

The phone rings while you're up a ladder.

You can't answer it. They don't leave a voicemail. They just ring the next plumber, electrician, or builder on Google. By the time you check your missed calls at 6pm, that £2,000 job is gone.

// ANNUAL COST
~£37,000
02
// QUOTES & ADMIN

Quotes pile up. Customers go cold.

You finish at 7pm, eat dinner, then spend two hours writing quotes and chasing invoices on the laptop. Half don't get sent. Customers who waited three days for a quote already booked someone else.

// HOURS LOST WEEKLY
10–15 hrs
03
// CASH FLOW

Invoices sit unpaid for six weeks.

You finish the job, send the invoice, and wait. And wait. You're chasing payments by text while quoting new jobs — and last year's customers never hear from you again unless their boiler breaks.

// AVG DAYS TO PAY
47 days
/ 30 MIN AUDIT / NO PITCH

See exactly where your business is leaking money.

We'll audit your missed calls, quote response times, and customer database — and show you the exact cost of doing nothing. Straight talk only.

Book Free Audit →
// 30 MIN // NO OBLIGATION // PHONE OR ZOOM
SOLUTION / 03 SYSTEMS

We plug the leaks. No tech headaches.

Citrus is a done-for-you system built for UK tradesmen. We install it, set it up, and run it. You keep doing what you're good at — we handle the office side.

// SYSTEM.01

Catch every lead

Missed calls get an instant text back asking what the job is. Web chat captures evening enquiries. Every Facebook, WhatsApp, and Google message lands in one inbox so nothing slips.

// SYSTEM.02

Quote and book faster

Branded quote templates you send from your phone in 90 seconds. Customers approve and book online. No more two-hour evenings on the laptop writing quotes that don't go out.

// SYSTEM.03

Get paid faster

Automated invoice reminders chase your payments so you don't have to. Online payments, deposits taken upfront on big jobs, and customer follow-ups so they remember you next time something breaks.

WHAT'S INCLUDED / 12 TOOLS

Everything you need, in one place.

Citrus runs on enterprise-grade software that would take weeks to set up and months to master on your own. We handle the build, run it for you, and keep it working — so all you do is enjoy the results.

Unified Inbox

SMS, email, web chat, Facebook, Instagram, Google, and WhatsApp — every message in one place.

Smart CRM

Every customer, lead, and job tracked automatically — no spreadsheets, no sticky notes.

Pipeline Tracking

See every enquiry move from first call to paid invoice at a glance.

Online Booking

Customers book themselves 24/7 around your availability — no back-and-forth texts.

Quotes & Invoices

Send branded quotes and invoices from your phone in under two minutes.

Online Payments

Take card payments, deposits on big jobs, and recurring billing — straight to your account.

Automated Follow-Ups

Email and text sequences that nurture every lead until they book — even while you sleep.

Review Automation

Auto-collect Google, Trustpilot, and industry reviews after every customer — without lifting a finger.

Marketing Campaigns

Email and SMS broadcasts to your whole customer list with a few taps.

AI Tools

Smart chatbots, auto-replies, and AI-powered customer support trained on your business.

Reporting Dashboards

Real-time numbers on leads, jobs, revenue, and reviews — no more guessing.

Mobile App

Run your entire business from your phone — reply to customers, send quotes, see your dashboard.

PRICING / 03 PLANS

Three plans. One job: more bookings.

Pick the plan that fits your business — from one-man band to multi-van operation. All plans are rolling monthly with no long-term contracts.

// THE BASICS
Orange
£199 /mo
+ £199 ONE-OFF SETUP · CANCEL ANYTIME
  • Missed a call while on the job? We text the customer back within 60 seconds so they don't ring someone else
  • One simple inbox for every message — texts, web chat, Facebook, Instagram, Google, and WhatsApp all in one place
  • Automatic text reminders for upcoming jobs so customers don't forget you're coming
  • Automatic Google review requests sent to every customer after the job — your stars grow on autopilot
  • Monthly job report showing how many calls came in, how many jobs you won, and how many reviews you got
  • Email and chat support whenever you need a hand
Get Orange
// THE FULL OPERATION
Lime
£699 /mo
+ £399 ONE-OFF SETUP · CANCEL ANYTIME
  • Everything in Lemon
  • A proper multi-page website designed and built for you — branded, fast, mobile-friendly, with all your services and contact details
  • A smart AI assistant on your website that answers customer questions about your services and prices 24/7, and books site visits while you sleep
  • A customer referral programme — your best customers get rewarded automatically for sending mates and family your way
  • After-hours auto-responder that catches every evening and weekend enquiry and books them in for the morning
  • We run your Google Ads for you so you show up when local people search for your trade (ad spend separate)
  • We run your Facebook and Instagram Ads for you to bring in new customers (ad spend separate)
  • Automatic review collection on Checkatrade and Trustpilot as well as Google
  • A dedicated account manager — one person who knows your business and replies the same day
  • Quarterly business review with a clear 90-day growth plan
  • All your text and email sending costs included (fair use)
Get Lime

// ALL PLANS LIVE IN 10 DAYS · 30-DAY ROLLING · NO LONG-TERM CONTRACT

EXTRAS / OPTIONAL

Add what you need. Skip what you don't.

Bolt on extras to any plan. Pay only for what you use, cancel anytime.

Full website design
A proper multi-page site for your business — branded, fast, mobile-friendly
£1,497 once
Landing page build
A simple one-page site that captures leads
£497 once
Google Ads management
We run your Google Ads — ad spend separate
£497 /mo
Facebook & Instagram Ads
We run your social ads — ad spend separate
£497 /mo
Social media content
12 branded posts a month — before/after shots, tips, jobs
£347 /mo
Service landing page
Dedicated page for boiler installs, rewires, extensions, etc.
£297 once
AI chatbot for website
Answers customer questions on your site 24/7
£147 /mo
After-hours text responder
Catches evening and weekend enquiries automatically
£97 /mo
Customer referral programme
Reward your best customers for sending mates
£247 /mo
Video testimonial collection
Customers send quick clips after jobs
£297 + £97 /mo
WhatsApp Business setup
Two-way customer messages in your main inbox
£197 + £97 /mo
AI voice receptionist
AI answers overflow calls and books site visits
£397 /mo
/ STOP LOSING JOBS

Every week you wait is another £700 walking past your van.

Most tradesmen recoup their first 60 days of Citrus fees from reactivated old customers alone. Let's work out what yours could pull back.

Book Free Audit →
// 30 MIN // NO OBLIGATION // PHONE OR ZOOM
PROCESS / 04 STEPS

From audit to autopilot in under 10 days.

No long onboarding. No marathon meetings. We get it live fast so you see the results.

STEP.01

Free audit

30-minute call. We map where you're leaking jobs and which plan fits. No pitch, no pressure.

STEP.02

Setup

We build everything, integrate your phone, calendar, and contacts. You approve before anything goes live.

STEP.03

Go live

Within 10 days, every missed call, web enquiry, and quote follow-up is being handled automatically — under your brand.

STEP.04

Grow

Monthly reporting, optimisation, and strategy. We refine as the data comes in. You stay on the tools.

FAQ / STRAIGHT ANSWERS

What tradesmen actually ask us.

I'm a one-man band. Is this overkill for me?+
No — Orange is built exactly for solo tradesmen. The whole point is that you can be up a ladder, in a loft, or under a sink and every lead still gets caught. If anything, it's the one-man bands who benefit most because there's no admin person picking up the slack.
Do I need to be techy?+
No. We set everything up for you. You get a quick walkthrough on your phone — text replies and quotes work like normal WhatsApp messages. If you can use WhatsApp, you can use this.
What if I already use Tradify, Jobber, or ServiceM8?+
Citrus works alongside the major UK trade software. We handle the lead capture, quote follow-up, and customer comms side. Your job management software keeps doing what it does — we just feed it more booked jobs.
Am I tied into a long contract?+
No. All plans — Orange, Lemon, and Lime — are rolling monthly. Cancel any time with 30 days' notice. We earn your business every month, not on day one.
How long until I see results?+
The missed-call text-back catches jobs from day one — most tradesmen book their first recovered job in the first week. The reactivation campaigns and quote follow-ups typically show booked jobs within 14-30 days.
Does this work for builders / plumbers / electricians / gas engineers / landscapers?+
Yes — Citrus is built for any UK trade where customers ring you, you quote, you do the work, and you invoice. We've set up systems for builders, plumbers, electricians, gas engineers, roofers, landscapers, decorators, and locksmiths.
Is it really worth £399/month?+
A single boiler install or rewire usually covers 4-5 months of Lemon. Most tradesmen recoup their fees from missed-call recovery and reactivated customers within 30-60 days. If you book one extra job a month from it, you're winning.
BOOKING / FREE AUDIT

Pick a slot that works for you.

Choose any open time below. Instant confirmation, calendar invite, and call link sent straight to your phone.

// 30 MIN / NO PITCH

A straight 30-minute conversation. No fluff.

01
Where you're losing jobs. We'll work out exactly how many missed calls, dead quotes, and dormant customers are costing your business right now.
02
What's already working. We don't touch what's working. We just plug what's leaking.
03
If Citrus is the right fit. And if so, which plan — Orange, Lemon, or Lime — makes sense for where you're at.
// HAVE READY
  • Rough number of monthly enquiries
  • Your website or Google listing
  • What's frustrating you most right now
// NOT A SALES CALL
  • No hard pitch
  • No 60-minute slide deck
  • No waste of your time