Citrus — Built for UK Veterinary Practices

Stop losing pet families between vaccinations.

Citrus catches every call, sends vaccination and check-up reminders automatically, follows up after every visit, and keeps your pet families coming back — so your appointment book stays full without your team burning out on admin.

// THE HARD TRUTH
35%of pet families drift
Roughly 1 in 3 pet families never come back for next year's vaccination — not because they were unhappy, but because nobody reminded them. Most go to whichever clinic happens to be convenient when they remember.
SOURCE / UK INDEPENDENT VETERINARY BENCHMARKING
Built for UK vet practices // UK GDPR & PECR compliant // Setup in 14 days // No long-term contracts
£14k
Average lifetime value of a single pet across vaccinations, check-ups, and care.
22%
Average no-show rate at UK vet practices without automated reminders.
5x
Bringing back an existing client family is 5x cheaper than finding a new one.

The clinical care is excellent. The client relationship is leaking pets.

Every vet practice we audit loses pet families in the same three places. Not because of bad medicine — because the cycle between visits isn't systemised, and the moments between care drift unnoticed.

01
// MISSED CALLS

The phone rings during morning consults.

Your reception team is checking in clients, sorting prescriptions, dealing with anxious owners in the waiting room. The phone rings and goes to voicemail — but most callers don't leave one. They ring the next clinic on Google, especially in worried-owner moments when their dog is off food.

// ANNUAL COST
~£38,000
02
// LAPSED VACCINATIONS

Last year's pet families never came back.

Hundreds of dogs and cats are due for boosters this month. Some are due dental cleaning. Some need their preventive parasite treatment renewed. Without a reminder system, most owners simply forget — and the practice that next pops up in their feed gets the appointment.

// SITTING IN YOUR PMS
Hundreds of pets
03
// REPUTATION

Your team is kind. Google doesn't know it.

Pet owners are deeply loyal — when they find a vet they trust, they tell everyone. But most never write a Google review unless asked. Your competitors with weaker bedside manner but stronger systems sit higher on Google Maps. New families pick them by default.

// MONTHLY IMPACT
Lower local rankings
/ 30 MIN AUDIT / NO PITCH

See exactly where your practice is losing pet families.

We'll audit your missed calls, your vaccination reminder system, and your client recall — and show you the exact cost of doing nothing. Straight talk only.

Book Free Audit →
// 30 MIN // NO OBLIGATION // PHONE OR ZOOM
SOLUTION / 03 SYSTEMS

We plug the leaks. Quietly. Kindly.

Citrus is a done-for-you growth system built for UK veterinary practices. We install it, run it, and refine it — so your clinical team stays focused on the pets while we handle the client communication and recall side.

// SYSTEM.01

Catch every call

Missed calls get an instant text-back within 60 seconds. 24/7 web chat for after-hours questions from worried owners. Every Facebook, Instagram, and Google message in one inbox — no anxious owner left without a reply.

// SYSTEM.02

Bring pet families back automatically

Every pet tagged to vaccination dates, dental cleaning intervals, parasite treatment renewals, and age-appropriate check-ups. Warm, well-timed reminders keep your existing families with you — and let them know you remember their pet by name.

// SYSTEM.03

Build your reputation

Automatic Google review requests after every visit. Video testimonial collection from owners who love your team. Your stars, your local ranking, and your online presence grow on autopilot — without anyone chasing reviews.

WHAT'S INCLUDED / 12 TOOLS

Everything you need, in one place.

Citrus runs on enterprise-grade software that would take weeks to set up and months to master on your own. We handle the build, run it for you, and keep it working — so all you do is enjoy the results.

Unified Inbox

SMS, email, web chat, Facebook, Instagram, Google, and WhatsApp — every message in one place.

Smart CRM

Every customer, lead, and job tracked automatically — no spreadsheets, no sticky notes.

Pipeline Tracking

See every enquiry move from first call to paid invoice at a glance.

Online Booking

Customers book themselves 24/7 around your availability — no back-and-forth texts.

Quotes & Invoices

Send branded quotes and invoices from your phone in under two minutes.

Online Payments

Take card payments, deposits on big jobs, and recurring billing — straight to your account.

Automated Follow-Ups

Email and text sequences that nurture every lead until they book — even while you sleep.

Review Automation

Auto-collect Google, Trustpilot, and industry reviews after every customer — without lifting a finger.

Marketing Campaigns

Email and SMS broadcasts to your whole customer list with a few taps.

AI Tools

Smart chatbots, auto-replies, and AI-powered customer support trained on your business.

Reporting Dashboards

Real-time numbers on leads, jobs, revenue, and reviews — no more guessing.

Mobile App

Run your entire business from your phone — reply to customers, send quotes, see your dashboard.

PRICING / 03 PLANS

Three plans. One job: more bookings.

Pick the plan that fits your business — from one-man band to multi-van operation. All plans are rolling monthly with no long-term contracts.

// THE BASICS
Orange
£199 /mo
+ £199 ONE-OFF SETUP · CANCEL ANYTIME
  • Missed a call during morning consults? We text the owner back within 60 seconds so they don't ring the next clinic
  • One simple inbox for every message — texts, web chat, Facebook, Instagram, Google in one place
  • Automatic appointment reminders by SMS and email — cut your no-show rate significantly
  • Automatic Google review requests sent after every visit — your reputation grows on autopilot
  • Monthly report showing calls received, appointments booked, reviews collected, and no-shows prevented
  • Email and chat support whenever you need a hand
Get Orange
// THE FULL OPERATION
Lime
£699 /mo
+ £399 ONE-OFF SETUP · CANCEL ANYTIME
  • Everything in Lemon
  • A proper multi-page website designed and built for you — branded, fast, mobile-friendly, with all your services, team, and contact details
  • A smart AI assistant on your website that answers owner questions about services, pricing, and emergency advice 24/7, and books routine appointments while you sleep
  • A pet family referral programme — your best clients get rewarded automatically for sending friends, family, and dog-walking groups your way
  • After-hours auto-responder that catches every evening and weekend enquiry and books them in for the morning
  • We run your Google Ads for you so you show up when local owners search "vet near me", "emergency vet", or specific concerns (ad spend separate)
  • We run your Facebook and Instagram Ads — particularly powerful for puppy classes, new client offers, and dental month campaigns (ad spend separate)
  • Pet-plan and wellness club subscription management — recurring billing, member-only reminders, and automated renewals
  • Automated video testimonial collection from your happiest pet families
  • A dedicated account manager — one person who knows your practice and replies the same day
  • Quarterly business review with a clear 90-day growth plan
  • All your text and email sending costs included (fair use)
Get Lime

// ALL PLANS LIVE IN 10 DAYS · 30-DAY ROLLING · NO LONG-TERM CONTRACT

EXTRAS / OPTIONAL

Add what you need. Skip what you don't.

Bolt on extras to any plan. Pay only for what you use, cancel anytime.

Full website design
A proper multi-page site for your practice — branded, fast, mobile-friendly
£1,497 once
Landing page build
A simple one-page site that captures leads
£497 once
Google Ads management
We run your Google Ads — ad spend separate
£497 /mo
Facebook & Instagram Ads
We run your social ads — ad spend separate
£497 /mo
Social media content
12 branded posts a month — pet of the week, care tips, seasonal advice
£347 /mo
Service landing page
Dedicated page for puppy plans, dental month, surgery, end-of-life care
£297 once
AI chatbot for website
Answers owner questions about services and emergency advice 24/7
£147 /mo
After-hours text responder
Catches evening and weekend enquiries automatically
£97 /mo
Pet family referral programme
Reward your best clients for sending friends and family
£247 /mo
Video testimonial collection
Owners send quick clips after their pet's visit
£297 + £97 /mo
WhatsApp Business setup
Two-way owner messaging in your main inbox
£197 + £97 /mo
AI voice receptionist
AI answers overflow calls and books routine appointments 24/7
£397 /mo
/ STOP LOSING PET FAMILIES

Every month you wait is another batch of vaccinations missed.

Most vet practices recoup their first 60 days of Citrus fees from reactivated pet families alone. Let's work out what yours could bring back.

Book Free Audit →
// 30 MIN // NO OBLIGATION // PHONE OR ZOOM
PROCESS / 04 STEPS

From audit to autopilot in under 10 days.

No long onboarding. No marathon meetings. We get it live fast so you see the results.

STEP.01

Free audit

30-minute call. We map where you're losing pet families and which plan fits. No pitch, no pressure.

STEP.02

Setup

We build everything, integrate your phone, calendar, and contacts. You approve before anything goes live.

STEP.03

Go live

Within 10 days, every missed call, web enquiry, and quote follow-up is being handled automatically — under your brand.

STEP.04

Grow

Monthly reporting, optimisation, and strategy. We refine as the data comes in. You stay on the tools.

FAQ / STRAIGHT ANSWERS

What practice owners actually ask us.

Will this replace my reception team?+
No. Citrus makes your reception team more effective, not redundant. Our systems handle the moments your team can't — missed calls during morning consults, after-hours enquiries, lapsed client outreach, post-visit follow-ups — so they can focus on the families in front of them.
Is this UK GDPR and PECR compliant?+
Yes. Every campaign we build follows UK GDPR and PECR rules. We handle consent capture, opt-in records, and unsubscribe management. Client and patient records stay private and lawful at every step.
Does this comply with RCVS marketing rules?+
Yes. All client communications we set up follow the RCVS Code of Professional Conduct — no exaggerated claims, no comparisons, no inappropriate inducements. Vaccination and check-up reminders sit firmly within the clinical care context the RCVS encourages.
What if I already use Provet, VetIT, RoboVet, or another PMS?+
Citrus runs alongside Provet, VetIT, RoboVet, ezyVet, Vetspeed, and most major UK veterinary practice management systems. We handle the client communication and recall side; your PMS keeps doing clinical records, prescriptions, and billing. The two complement each other.
Am I locked into a contract?+
No. All plans — Orange, Lemon, and Lime — are rolling monthly. Cancel any time with 30 days' notice. We earn your business every month, not on day one.
How does this handle multi-pet families?+
Each pet has its own record linked to the family contact. So if Charlie the labrador is due his booster and Mittens the cat needs her dental, the owner gets one consolidated message rather than three separate ones. Owners love it — and it makes booking back-to-back appointments easier.
Does this work for small independents, group practices, and specialist clinics?+
Yes — Citrus is built for any UK veterinary practice: small independents, mixed practices, multi-site groups, specialist referral hospitals, and exotic specialists. The system adapts to your services and client mix.
Is it really worth £399/month?+
A handful of reactivated pet families covers a month of Lemon. With average pet lifetime value at £14k+ across vaccinations, surgeries, and routine care, even a few additional families returning per month makes the math straightforward.
BOOKING / FREE AUDIT

Pick a slot that works for you.

Choose any open time below. Instant confirmation, calendar invite, and call link sent straight to your phone.

// 30 MIN / NO PITCH

A straight 30-minute conversation. No fluff.

01
Where you're losing pet families. We'll work out exactly how many missed calls, lapsed vaccinations, and forgotten check-ups are slipping away from your practice right now.
02
What's already working. We don't touch what's working. We just plug what's leaking.
03
If Citrus is the right fit. And if so, which plan — Orange, Lemon, or Lime — makes sense for where you're at.
// HAVE READY
  • Rough number of monthly enquiries
  • Your website or Google listing
  • What's frustrating you most right now
// NOT A SALES CALL
  • No hard pitch
  • No 60-minute slide deck
  • No waste of your time